A.T.A.’s direction is to invest in targeted markets and activities which will result in an increase in visitors and on-island expenditures. Through these efforts, we would like to stimulate the interest of our visitors in defined markets, encouraging them to choose Aruba for their holidays, meetings, incentives, convention and in creating their memorable experiences.
As of January 1, 2011, A.T.A. has evolved from government agency to a unique independent legal entity within the public sphere. Our organizational structure and work processes now reflect a more flexible, effective and pro-active organization.